For insurers, brokers, and comparison sites in a market where the honest answer to "what will this cost me" depends on four or five variables, and the usual alternative is a callback form.
- Household step setting how many adult premiums the whole estimate multiplies from
- Deductible tiers each showing the estimated monthly discount per adult, with a note about carrying risk you can afford
- Add-on builder with four extras priced per adult and a running total that updates as toggles change
- Itemized estimate breaking out basic cover, deductible discount, selected add-ons, and the monthly figure
- Plain-language match summary explaining which inputs produced the recommendation
- Illustrative estimate notices on the hero, the add-on step, and the result
The add-on step is where this differs from a quote form. Because the total moves while someone toggles, they see the cost of each decision in isolation rather than discovering a number at the end, which is the moment most comparison journeys lose people.
The sample pricing and wording are placeholders. The ConvertSite AI assistant makes it yours in minutes, and you can connect Claude or ChatGPT if you would rather work with a model you already use.