TemplatesROI Calculator B2B

Let your prospects calculate their own ROI, before you say a word.

ROI Calculator Template. An Interactive Calculator Template for Any Business That Needs to Show Value

  • Interactive sliders and inputs update a live results panel in real time, no coding required to configure.
  • Fully adaptable inputs, labels, and output metrics to match any industry or value proposition.
  • Built-in CTA captures leads at the moment a prospect sees their own result.
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About this template

A flexible, interactive ROI calculator template that lets you show prospects the value of your product or service using their own numbers. The layout and calculation logic are fully customisable, making this a strong starting point for any business that wants to replace static benefit claims with a personalised, data-driven experience.

The template includes:

  • Four configurable input blocks combining sliders and direct number inputs, each with a title, helper description, and adjustable min/max range
  • Live results panel displaying up to three calculated output metrics that update instantly as inputs change
  • Flexible formula logic that you can adapt to reflect any revenue, savings, or performance calculation relevant to your offering
  • Built-in CTA button positioned directly below the results for lead capture at peak prospect engagement
  • Helper copy per input to guide users through each field and set realistic expectations

Use it as a standalone lead generation page, a sales enablement tool, or embed it within an existing website.

Instructions

Follow these steps to make the template your own:

  1. Update the headline Rewrite the main question to reflect your specific value proposition
  2. Configure the input blocks Set the title, helper text, input type (slider or number field), and min/max range for each input
  3. Adjust default values Set starting values that reflect realistic benchmarks for your target audience
  4. Update the calculation logic Edit the formula to match how your product or service generates value
  5. Rename the output metrics Update the results panel labels to reflect the specific outcomes your prospects care about
  6. Update the CTA button Change the label and destination to point to your sign-up, booking, or contact page
  7. Match your branding Update colours, fonts, and button styles to align with your visual identity
  8. Embed or publish standalone Deploy as a dedicated page or embed the block within an existing site
  9. Connect lead capture Link the CTA to your CRM or email tool so every completed calculation is tracked
  10. Test on mobile Verify sliders and the results panel behave correctly across screen sizes before going live

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