One of the hardest parts of selling a service or software product is helping prospects connect the value to their own situation. Generic case studies help, but nothing closes a gap in thinking like a personalised number. "If I improve my conversion rate by just 1%, that's an extra $X per month" lands differently when it's their traffic, their close rate, their average order value doing the maths.
This template is a clean, embeddable ROI calculator that any business can adapt to their own value proposition. Visitors input their monthly website visitors, their current conversion rate from visitor to lead, their lead-to-customer rate, and their average revenue per customer. The calculator instantly shows them their additional leads, sales, and revenue potential. It works on its own as a standalone page or embedded into an existing site as a conversion tool for landing pages, cold outreach, or demo follow-up sequences.
What’s Included in This Template
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Four-input calculator covering:
- Monthly visitors
- Visitor-to-lead rate
- Lead-to-customer rate
- Average sales price
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Instant output showing additional leads, customers, and revenue calculated in real time
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Slider controls that make inputs feel engaging rather than like a spreadsheet
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Standalone or embedded – works as a dedicated page or dropped into any existing site
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No registration required – visitors get their number instantly
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Built-in analytics to see how many people run the calculator and what numbers they enter
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Fully customisable – adapt the inputs and labels to your specific business case