Skincare Quiz Landing Page

For skincare and beauty brands whose visitors want the products but cannot work out which ones apply to them, and for any DTC brand that sells a routine rather than a single item.

• Four-question quiz covering goal, skin baseline, sensitivity, and the time someone will realistically spend
• Named routine result with an AM and PM breakdown and the ingredients it focuses on
• Product recommendations grouped by AM and PM, each with an image, description, price, and a bundle total
• Result before the email ask so the recommendation appears in full and nobody bounces at a gate
• Dual email send delivering the routine to the visitor and a copy to your team
• Retake option on both the result and email screens
• Disclaimer lines under the hero, result, and email steps for health-adjacent categories

The sequencing is the whole mechanic. Showing the routine first turns the email from a toll into an opt-in, which is why the quiz earns contact details instead of trading for them. Worth knowing before you start: the design is unmistakably beauty, so taking it to another category means replacing the photography and the routine vocabulary, not just the copy.

1. Edit the four questions Change each question, its helper text, and the answer options to match how you segment customers
2. Set your outcomes Rename each routine, rewrite its description, and edit the AM and PM steps and focus ingredients
3. Map answers to outcomes Check which answer combinations lead to each routine and adjust the logic to match your range
4. Add your products Replace the product cards with your own images, names, descriptions, and prices, then update the bundle total
5. Set the receiving address Point the team copy at a real inbox, as this is the only thing on the page that captures a lead
6. Review the disclaimers Keep, edit, or remove the educational guidance lines depending on your category and market