Embed component

The Embed component displays interactive content—like forms, calculators, and configurators—inside your ConvertSite pages or on your existing website.

Embed vs HTML embed

ConvertSite has two different embed components:

• Embed — Displays a ConvertSite embed you've already created. Select it by ID from your account. Use this for forms, calculators, and configurators built in ConvertSite.

• HTML embed — Pastes raw HTML, CSS, or JavaScript code directly into your page. Use this for third-party widgets, custom scripts, or content not built in ConvertSite.

This article covers the Embed component. For custom code, see UI Elements.

Add an Embed component

1. Open your site in the editor

2. Add a new element and select Embed

3. In the inspector, find Embed to display

4. Select the embed you want to show, or set it dynamically with a formula

If no embed is selected in edit mode, you'll see "Pick an embed to display in your site" as a placeholder.

Dynamic embeds

You can use formulas to change which embed appears based on conditions. When a formula drives the embed selection, the placeholder shows "Dynamic embed".

For example, show different calculators based on user type:

IF(USER_TYPE = "enterprise",
   EMBED_ID_ENTERPRISE,
   EMBED_ID_STANDARD)

Passing data to embedded content

When your form or calculator is embedded on another website, you can pass custom parameters to personalize the experience. Use EMBEDPARAM in your formulas to read those values.

For URL-based parameters on standalone pages, see QUERYPARAMS.

Embed on your existing website

You don't need to rebuild your entire site. Build your form, calculator, or configurator in ConvertSite, then embed it on your existing website. The embedded content loads in an iframe and works alongside your current pages.

SEO and embedded content

Yes, embedded content can be indexed by search engines. Google's indexifembedded robots meta tag ensures your forms, calculators, and configurators are discoverable even when embedded in an iframe on another site.

For more details, see Google's announcement of indexifembedded.

When to use Embed vs other options