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Company updates_

A New Chapter for ConvertCalculator: Introducing Convert_

Discover the vision behind our new branding. It's all about aligning more closely with what you need and how we've grown to better serve those needs.
Michel van Heest

Michel van Heest

Product designer • Date(19818)
What Is a Conversion-First Website?
What you'll learn
  • ConvertCalculator has become Convert_
  • Our New Logo
  • How can we help you grow your business today?
  • Dive into the Future:
  • Stay Connected:

ConvertCalculator has become Convert_

Our new website isn’t just a new website. While creating it we thought long and hard about where we’re headed as a company, how we’ve grown, and how to represent that moving forward.

It became obvious that we provide much more than calculators. We offer a range of tools that allow our customers to create bespoke interactive content. Our customers use our tool to build Price quote calculators, Product configurators, Multi-page surveys, Booking forms; it also helps them or their clients to get insights about ROI, create or take quizes, and much more! This content helps them engage their audience in every stage of the sales funnel and convert them into customers.

Our new branding, a collaboration between Bas, co-founder, and Michel, designer, is more than just a new look. It's a symbol of our business and what we offer — a platform that helps businesses grow by attracting an audience and converting them into customers.

ConvertCalculator has now become Convert_.

Convert_ represents the main goal of our platform. Helping businesses grow by converting visitors into customers.

You will see the new branding across our website alongside ConvertCalculator. We are keeping the existing brand for SEO reasons so as not to lose rankings in Google.

Our New Logo

Convert_ logo in 3 colors

The new logo has been designed to represent our business, and our users' businesses fitting together as one forward-moving entity.

The block references the system of a larger company or business, and the small piece on the top right that fits into the block is the missing piece of that business. Our tool.

The small piece is an upward-pointing arrow that stands for progress, sales, and increasing business performance.

This represents the driving force behind the creation of Convert from the very beginning and what drives our commitment to constant improvement and flexibility to adapt to our users' needs. Our business grows as yours does.

Next to this, the block shape is a reference to a ‘component. As is normal in no-code builders, our customers can use our drag-and-drop components like buttons, inputs, date-pickers, and more, to create a building block of apps, forms, calculators, and configurators.

How can we help you grow your business today?

We're inviting you on an exciting journey with Convert. Explore our newly launched website and discover a suite of tools designed to move your business into its next chapter of growth.

Whether you're looking to deepen customer engagement, streamline your sales funnel, or harness the power of bespoke interactive content, Convert is your partner in achieving success.

Dive into the Future:

  • Visit our new website to see Convert in action.

  • Explore our range of tools and find out how they can be tailored to fit your unique business needs.

  • Read success stories from businesses like yours that have grown with Convert.

Stay Connected:

  • Sign up for our newsletter to receive updates, tips, and insights.

  • Have questions? Our team is here to help. Contact us directly through our website.

Your feedback drives our continuous improvement and innovation. Let's redefine the boundaries of what your business can achieve together.

Start your journey together with Convert today.

Emma Francey, Copywriter at ConvertSite

Emma Francey

Copywriter @ConvertSite

Justin Goodhart
Logo Goodhart Coffee
Regained 40 hours per week

Goodhart Coffee

Beau Rixon
Logo Outback Plunge Pools
Gained 50% YoY growth

Outback Plunge Pools

Megan Rafuse
Logo ShiftCollab
Increased conversion by 30%

ShiftCollab

Want to learn more?

Published: Date(19818), by Emma Francey
Your website should be your hardest-working employee_

Founders using ConvertSite have cut quoting costs by 97%. Doubled bookings. Taken their first real vacations.

“We

were

spending

3-7

days

to

price

and

quote

a

project.

With

our

lead

funnel,

it's

completely

automated.”

Stephan Knight, Director, JSJ Smart Homes

Stephan Knight

Director, JSJ Smart Homes

ConvertSite logo

Your website should quote, qualify, and book for you. Stop being the bottleneck on every quote, every booking, every price question.

© 2026, Stay Bold B.V.

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