How Outback Plunge Pools Grew by 50% in One Year with Automation

Background

Outback Plunge Pools, founded by Beau Rixon, is an Australian pool company known for its modular, relocatable plunge pools inspired by rainwater tanks.

Their product model is built around simplicity and efficiency. Pools are manufactured offsite, delivered pre‑plumbed, and installed in just a few hours. With most materials sourced locally, the business combines strong product design with streamlined delivery.

As demand grew, so did the operational complexity behind the scenes.

The Challenge: Growth Was Creating Operational Friction

Outback Plunge Pools faced a common problem for fast‑growing trade businesses.

More demand meant:

• Repetitive customer questions across phone and email
• High volumes of quote requests and design selections
• Manual handling of trade orders
• Complex logistics tracking across manufacturing and delivery
• Ongoing warranty claims and customer follow‑ups

Each step relied heavily on manual input.

Beau explained:

We were dealing with so many manual processes, and every time you have to manually convert data, there's a risk of mistakes.

The team was spending increasing amounts of time on admin rather than growth. Errors became more likely. Scaling meant adding more staff, which would increase costs and complexity.

Beau recognised that simply hiring more people wouldn’t solve the underlying problem.

We needed a way to capture and process information efficiently without sacrificing accuracy.

He needed a system that could handle the workload without adding operational chaos.

The Solution: Turning One Tool Into an Operational Backbone

Beau discovered ConvertSite through a recommendation from another pool builder who had already automated their quoting process. What started as a price quoting solution quickly evolved into something much bigger.

Phase 1: Automating Lead Qualification and Quotes

Initially, ConvertSite was used to:

• Capture inbound enquiries through structured forms
• Qualify leads before they reached the team
• Provide pricing clarity upfront

This reduced the time spent answering repetitive questions and filtering low‑quality enquiries.

Phase 2: Expanding Across the Entire Business

As implementation progressed, ConvertSite became the central system powering multiple workflows:

• Customer selections and product configuration
• Trade order submissions
• Logistics tracking across Australia
• Warranty claim processing
• Automated review collection

Even our trade customers place their orders through a ConvertSite form. Click, click, click… Everything we need someone to fill out, whether it’s a consumer or trade, goes through ConvertSite.

The platform effectively replaced fragmented tools and manual processes with a single, structured system.

Phase 3: Real‑Time Operational Visibility

ConvertSite was also used to track pool shells through production and delivery, similar to a courier tracking system.

We’re using ConvertSite to build a platform... When our pools are being picked up from manufacturing and going through logistics, they are checked in, much like a courier company checks in items. We’re using it to track where that pool shell is at any point in Australia.

This gave the business greater visibility and control across its operations.

How the System Works (Simplified)

1. Lead enters via website form: Guided through structured questions, pricing and options clarified upfront
2. Lead is qualified automatically: Only serious buyers move forward
3. Selections and orders are captured digitally: No manual data entry required
4. Data flows into operations: Used for logistics, production, and fulfilment
5. Ongoing processes are automated: Warranty claims, feedback, and follow‑ups

The result is a connected system where data flows cleanly from one stage to the next.

Read more about the automations driving growth for Outback Plunge Pools.

The Results: More Growth, Less Operational Strain

With ConvertSite at the centre of operations, the impact has been significant.

50% Growth in One Year

Outback Plunge Pools experienced a significant 50% growth in just 12 months. Automation has streamlined business processes and helped them scale without friction or the need for additional staff.

I don’t need to scale up with 10 receptionists to answer the same questions. Customers come to us already down the sales funnel.

Higher‑Quality Leads

Every lead that reaches the team is already informed and ready to move forward, 100% qualified.

Instead of them just being a loose inquiry and a fact‑finder, they’re now actually interested and know the price. It’s a pretty big commitment just to get in touch with us, which means they’ve educated themselves on our website and are ready to go.

This removes time spent on unqualified enquiries and shortens the sales cycle.

Increased Conversions to 17%

With clearer pricing and a smoother buying journey, conversion rates improved to 17%. Customers move through the funnel with greater confidence and fewer friction points.

This increase in conversions is a solid improvement that directly impacts revenue.

Elimination of Errors

Manual data handling previously introduced risk at every stage. With structured data capture:

• Information is consistent
• Errors are eliminated
• Processes are more reliable

We've reduced errors 100%.

Significant Time Savings

The automated forms save hours each day by handling everything from quotes to customer selections. Potential customers can use the interactive quoting calculator to select pool specifications and see the corresponding price.

The team now focuses on higher‑value work instead of handling routine enquiries.

Scalable Operations

The system is built to handle growth without increasing overhead. Outback Plunge Pools is now positioned for growth without the usual operational headaches.

Platforms like ConvertSite are ready for 1,000 submissions. They’re ready for 10,000 and more. They can handle heaps, so that’s not a problem.

This removes the traditional bottlenecks associated with scaling service businesses.

Full In‑House Control

Using a no‑code platform means the team can:

• Make changes quickly
• Adapt to market shifts
• Improve processes continuously

I love the rate at which I can make modifications... The ability to actually make changes on the fly based on gut feel, what I think the market’s doing, is really quite cool.

A Lean Approach to Scaling

Beau applies lean thinking to both product and operations. Instead of adding more staff to handle growth, the focus is on:

• Reducing waste
• Streamlining workflows
• Improving systems

Automation plays a key role in achieving this.

I'm pretty big on efficiencies, but not just for efficiency's sake. It’s about cutting down on wastage.

This approach allows the business to scale while maintaining quality, reducing stress, and prioritizing the customer experience.

What’s Next

Outback Plunge Pools continues to expand its use of ConvertSite. Planned developments include:

• Enhanced customer feedback systems
• A visual product configurator using image overlays
• Further optimisation of internal workflows

ConvertSite remains central to how the business captures, processes, and uses data.

I'm recommending this to any of my friends in business or potentially long‑term clients. ConvertSite is my data collection tool for everything.

Final Thoughts

Outback Plunge Pools not only automated quoting but also rebuilt their entire operational workflow around structured data and automation. The result is a business that:

• Converts better
• Operates more efficiently
• Scales without added complexity

For businesses dealing with high enquiry volume, complex pricing, and operational bottlenecks, this kind of system can fundamentally change how your business runs.

Are manual processes holding you back from scaling?

It’s possible to streamline quoting, automatically qualify leads, and connect your entire workflow using ConvertSite.