In short_
Leadpages builds marketing websites and campaign pages with lead capture, testing, and personalization. ConvertSite builds interactive landing pages and sites where the useful answer depends on the customer.
Use ConvertSite to turn measurements, preferences, or service choices into a price, match, or configuration. Build the full site around that journey, with native inputs, formulas, conditions, and actions your team can edit.
Choose Leadpages when campaign testing, visitor enrichment, and audience targeting are the priority. Choose ConvertSite when buyers need a tailored answer and your team needs control over the rules behind it.
In short_
Leadpages builds marketing websites and campaign pages with lead capture, testing, and personalization. ConvertSite builds interactive landing pages and sites where the useful answer depends on the customer.
Use ConvertSite to turn measurements, preferences, or service choices into a price, match, or configuration. Build the full site around that journey, with native inputs, formulas, conditions, and actions your team can edit.
Choose Leadpages when campaign testing, visitor enrichment, and audience targeting are the priority. Choose ConvertSite when buyers need a tailored answer and your team needs control over the rules behind it.
The real purpose_
What each tool is actually built for
Leadpages is built to launch and improve marketing campaigns.
ConvertSite is built to help buyers decide before they enquire.
The details_
Feature comparison
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Breakdown_
Plans & pricing
ConvertSite
You build for free on the Free plan (all components, free AI building via MCP, no publishing).
Starter at $25/month unlocks publishing, analytics, and submission emails.
Builder at $50/month adds your own custom domain and Zapier webhook.
Business at $100/month adds full Zapier, HubSpot, and removes ConvertSite branding.
Leadpages
ConvertSite plan
Price
Key features
Free
$0/mo
250 AI credits, all components, build and test, no publishing
Starter
$25/mo
500 AI credits, publish live, submission emails, analytics, funnels
Builder
$50/mo
1,000 AI credits, custom domain, Zapier webhook, localisation, custom API
Business
$100/mo
2,500 AI credits, full Zapier, HubSpot, no ConvertSite branding
ConvertSite
Business plan — full features
$100
20% off annual. Free to build on any plan.
All tools: calculators, quote forms, quizzes
HubSpot + full Zapier integration
No ConvertSite branding
2,500 AI credits/month
No submission or lead caps
Documents add-on available (+$50/mo)
Leadpages
Business plan — full features
$99
What's missing_
The feature Leadpages does not have
A visitor asks, "What will this cost for my home?" A more relevant headline helps, but they still need an answer based on their measurements and choices.
In ConvertSite, those answers can feed a formula, reveal the right service options, and produce an estimate before the enquiry. Change a rate, minimum charge, or follow-up question in the same builder as the page. Add a personalized quote PDF with the Documents add-on.
Leadpages already supports complete sites, visual forms, testing, and audience personalization. The reason to choose ConvertSite is native control over the customer's questions, business rules, and calculated result.
What a customer actually experiences
A visitor completes your pricing calculator, sees their quote on screen, then immediately receives a branded PDF proposal in their inbox: itemised, on-brand, and ready to share with their team. No manual follow-up. No "we'll send a quote within 24 hours." The sale moves faster because the buyer has everything they need the moment they finish the tool.
The right tool for the job_
Who should use each tool
The key difference_
Give each buyer an answer based on their needs.
With Leadpages...
With ConvertSite...
Examples of what you can build with ConvertSite
Everything you want to know_
Frequently asked questions
Use cases
