A name and email do not tell you whether a prospect's property, budget, or energy use fits your offer. Your team still has to qualify and educate every lead by hand.
Give prospects useful numbers
Put a solar calculator on your site or landing page so visitors can explore loan payments, savings, energy impact, or solar potential before they contact you.
Turn interest into qualified leads
Use each answer to personalize the result and collect the information your sales team needs. Prospects arrive better informed, and your team can focus on the strongest opportunities.
More Leads
Generate 4x more leads. Qualify leads and convert more with an educational solar funnel.
Faster Sales
Build trust and transparency with an interactive online experience that offers individual address-level solar insights.
Save Time
Reduce time from visitor to lead to closed deal. Provide an automated self-service customer experience.
“We were spending 3-7 days to price and quote a project. With our lead funnel, it's completely automated.”
24/7 Lead Generation: Your calculator works around the clock, capturing leads even when your team is unavailable.
Lower Customer Acquisition Costs: Targeted, informed leads mean fewer wasted resources on uninterested prospects.
No more buying leads: Bring in your own qualified leads on autopilot.
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Your 24/7 Lead Machine_
Generate More Leads
Capture More Leads: Interactive calculators engage users by offering personalized insights, encouraging them to provide their contact information in exchange for valuable data.
Higher Conversion Rates: Customers are more likely to move forward when they see clear, tailored benefits right away.
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Exclusive, quality leads_
Qualify Leads
Pre-Qualify your Leads: By collecting critical details like energy usage, roof specs, and location, calculators filter out less serious inquiries, leaving you with more actionable leads.
Detailed Customer Insights: Solar calculators gather key data points upfront, providing your sales team with a head start in conversations.
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All the tools you need_
Automate from lead to booking!
Automate the Customer Journey: Save Time and Close Deals Faster
Interactive Engagement
Capture attention instantly with interactive calculators. Let customers input their energy usage, location, and preferences for a personalized experience.
Automatic Data Collection
Gather essential customer details—contact info, energy needs, budget, and installation timelines— accurately without manual effort.
Instant Quote Generation
Generate tailored, professional quotes in real time. Show customers precise savings, costs, and ROI to keep them engaged and moving forward.
Smart Lead Qualification
Automatically analyze customer inputs to identify the most promising leads. Focus your sales efforts on high-potential prospects.
Effortless Booking Process
Allow customers to accept quotes and book installations directly from their quotes. Streamline the path from interest to commitment with minimal friction.
Follow-Up Automation
Send personalized follow-up emails or SMS based on customer actions. Keep the conversation going and reduce response times.
CRM Integration
Sync leads and their data directly into your CRM for a seamless workflow. Assign qualified leads to the right team members automatically.
24/7 Availability
Your automated system works around the clock, engaging prospects, generating quotes, and booking services—even when your team is offline.
Scalable Lead Management
Handle thousands of leads effortlessly while maintaining a polished customer experience. Scale without adding operational complexity.
The real game-changer for us? With Convert_ we're able to capture leads through tailored questions and provide real-time ROI calculations. We've got a lot of increase in conversion.
Build an Online Presence: Create a professional website showcasing your expertise, customer testimonials, and case studies.
Leverage Social Proof: Share reviews, success stories, and photos of completed installations on social media platforms like LinkedIn and Facebook.
Network Locally: Partner with real estate agents, builders, or local influencers to reach homeowners actively looking to improve their properties.
Educate, Don’t Sell: Position yourself as an expert by sharing valuable content like energy savings tips, financing options, and government incentives.
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What Is the Best Platform to Advertise Solar Panels?
Google Ads: Capture high-intent searches like "solar panel installation near me" with pay-per-click campaigns.
Facebook and Instagram: Use targeted ads to reach homeowners based on demographics, interests, and location.
YouTube: Share educational videos showcasing solar benefits, customer testimonials, or how-tos for choosing the right system.
LinkedIn: Ideal for reaching commercial solar leads and building B2B partnerships.
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What Are the 4Ps of Marketing for Solar Panels?
The 4Ps of Solar Panel Marketing are:
Product: High-quality solar panels, financing options, and installation services tailored to customer needs.
Price: Competitive pricing with transparent quotes and ROI projections. Highlight savings potential to justify investment.
Place: Leverage local SEO to dominate regional searches. Target specific service areas with geo-focused campaigns.
Promotion: Use a mix of digital advertising, content marketing, and interactive tools like solar calculators to educate and attract leads.
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How Can I Promote My Solar Company?
Interactive Tools: Add a solar savings calculator to your website to engage and qualify leads.
Educational Content: Blog about incentives, tax credits, and energy savings to attract organic traffic.
Local SEO: Optimize your site for local searches, including terms like “solar installation [city name].”
Referral Programs: Encourage satisfied customers to refer friends and family with discounts or incentives.
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How to Promote Solar Panels?
Highlight Benefits: Focus on energy savings, environmental impact, and ROI in all your marketing.
Use Testimonials: Showcase customer reviews and video testimonials to build trust.
Run Seasonal Campaigns: Promote offers tied to tax deadlines or utility rate hikes.
Partner with Influencers: Collaborate with eco-conscious influencers or bloggers to amplify your message.
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What Is Solar Marketing?
Solar marketing encompasses strategies to promote solar products and services, from lead generation and customer engagement to advertising and retention. Key tactics include digital tools like calculators, SEO, paid ads, and educational content to attract and convert leads while building trust in your solar brand.
What Are the 4 Main Solar Marketing Strategies?
Content Marketing: Write blogs, guides, and case studies to educate and attract leads.
Search Engine Marketing (SEM): Use Google Ads and SEO to dominate search results for solar-related queries.
Social Media Marketing: Share engaging content and targeted ads to connect with your audience.
Email Campaigns: Nurture leads with personalized follow-ups, financing offers, and industry updates.
Your website should be your hardest-working employee_
Founders using ConvertSite have cut quoting costs by 97%. Doubled bookings. Taken their first real vacations.
Standalone sites run on their own domain. Embeds, like quote forms, calculators and configurators, work your existing website, including ones not built with ConvertSite.