In short_
Framer combines a visual design canvas, CMS, AI tools and an extensive template and plugin marketplace. It can generate custom code components, while its paid Convert add-on provides native funnels and A/B testing.
ConvertSite builds interactive sites and pages that work for your business. Calculators, configurators and quote flows connect native inputs, formulas, conditions and actions in a visual DIY builder, with analytics, funnels and A/B testing in the same platform.
In short_
Outgrow is a content marketing platform built for lead generation campaigns: quizzes, assessments, ROI calculators that attract and capture contacts.
ConvertSite is built for businesses that need to qualify buyers, show real-time pricing, and close sales without a sales call.
If you sell something with variable pricing or complex configuration, ConvertSite is purpose-built for that. If you're running content campaigns and need branded quiz funnels at scale, Outgrow has the depth.
The real purpose_
What each tool is actually built for
Design-led websites with a broad creative ecosystem
Framer’s canvas gives you visual control over responsive layouts, typography, animation and reusable components. Its CMS and hosting support complete marketing sites, and the marketplace offers many free and paid templates, components and plugins.
Custom code components can add calculators and other interactive features. AI can help create them, and component authors can expose settings in the property panel. The Convert add-on brings funnels, A/B testing and Triggers into Framer itself.
Interactive sites your team can keep improving
Build a site that helps customers understand their options, calculate a price and take the next step. Pages, inputs, formulas, conditional questions and actions are native building blocks in ConvertSite’s visual DIY builder.
Your team can change rates, options and business rules directly, without assembling separate calculator and form plugins. Use the native analytics suite, funnels and A/B testing to understand and improve the same journey.
The details_
Feature comparison
Loading table...
Breakdown_
Plans & pricing
ConvertSite
You build for free on the Free plan (all components, free AI building via MCP, no publishing).
Starter at $25/month unlocks publishing, analytics, and submission emails.
Builder at $50/month adds your own custom domain and Zapier webhook.
Business at $100/month adds full Zapier, HubSpot, and removes ConvertSite branding.
Framer
ConvertSite plan
Price
Key features
Free
$0/mo
250 AI credits, all components, build and test, no publishing
Starter
$25/mo
500 AI credits, publish live, submission emails, analytics, funnels
Builder
$50/mo
1,000 AI credits, custom domain, Zapier webhook, localisation, custom API
Business
$100/mo
2,500 AI credits, full Zapier, HubSpot, no ConvertSite branding
ConvertSite
Business plan — full features
$100
20% off annual. Free to build on any plan.
All tools: calculators, quote forms, quizzes
HubSpot + full Zapier integration
No ConvertSite branding
2,500 AI credits/month
No submission or lead caps
Documents add-on available (+$50/mo)
Framer
Business plan — full features
$80
What's missing_
The feature Framer does not have
A calculator component can expose useful settings, but those controls depend on how it was built. When your pricing model changes, a new rule may need a component update, another prompt or code changes.
ConvertSite makes connected inputs, formulas, conditions and actions part of the platform’s visual builder. Your team can maintain the customer journey and its business rules together, without a separate calculator plugin.
Framer already has visual editing and native conversion tools. The distinction is the purpose-built workflow for managing the whole interactive offer.
What a customer actually experiences
A visitor completes your pricing calculator, sees their quote on screen, then immediately receives a branded PDF proposal in their inbox: itemised, on-brand, and ready to share with their team. No manual follow-up. No "we'll send a quote within 24 hours." The sale moves faster because the buyer has everything they need the moment they finish the tool.
The right tool for the job_
Who should use each tool
The key difference_
Design freedom and visual control over business rules
With Framer...
With ConvertSite...
Examples of what you can build with ConvertSite
Everything you want to know_
Frequently asked questions
Use cases
