In short_
Claude can create a small interactive tool or help develop a custom application. It is a strong choice when speed, experimentation or control of your own code matters.
Choose ConvertSite when your team wants to keep a customer journey running and improving in a managed platform. Questions, calculations and actions stay visually editable, with analytics and testing alongside the flow.
You can also use Claude to build inside ConvertSite through MCP.
In short_
Claude can create a small interactive tool or help develop a custom application. It is a strong choice when speed, experimentation or control of your own code matters.
Choose ConvertSite when your team wants to keep a customer journey running and improving in a managed platform. Questions, calculations and actions stay visually editable, with analytics and testing alongside the flow.
You can also use Claude to build inside ConvertSite through MCP.
The real purpose_
What each tool is actually built for
Claude is built to help you create and develop.
ConvertSite is built to keep your customer journey working.
The details_
Feature comparison
Loading table...
Breakdown_
Plans & pricing
ConvertSite
You build for free on the Free plan (all components, free AI building via MCP, no publishing).
Starter at $25/month unlocks publishing, analytics, and submission emails.
Builder at $50/month adds your own custom domain and Zapier webhook.
Business at $100/month adds full Zapier, HubSpot, and removes ConvertSite branding.
Claude
ConvertSite plan
Price
Key features
Free
$0/mo
250 AI credits, all components, build and test, no publishing
Starter
$25/mo
500 AI credits, publish live, submission emails, analytics, funnels
Builder
$50/mo
1,000 AI credits, custom domain, Zapier webhook, localisation, custom API
Business
$100/mo
2,500 AI credits, full Zapier, HubSpot, no ConvertSite branding
ConvertSite
Business plan — full features
$100
20% off annual. Free to build on any plan.
All tools: calculators, quote forms, quizzes
HubSpot + full Zapier integration
No ConvertSite branding
2,500 AI credits/month
No submission or lead caps
Documents add-on available (+$50/mo)
Claude
Business plan — full features
$20
What's missing_
The feature Claude does not have
After the first version, somebody still needs to own the flow.
Claude can build the calculator, integrations and even an admin screen. For a custom code project, decide who will check deployments, dependencies and changes to business rules. A small tool can be easy to maintain; a connected workflow can need more ongoing attention.
ConvertSite provides the core flow as managed components. Your team still checks its offer and rules, while changing them through the same visual builder.
What a customer actually experiences
A visitor completes your pricing calculator, sees their quote on screen, then immediately receives a branded PDF proposal in their inbox: itemised, on-brand, and ready to share with their team. No manual follow-up. No "we'll send a quote within 24 hours." The sale moves faster because the buyer has everything they need the moment they finish the tool.
The right tool for the job_
Who should use each tool
The key difference_
Who owns the flow after the first build?
With Claude...
With ConvertSite...
Examples of what you can build with ConvertSite
Everything you want to know_
Frequently asked questions
Use cases
