In short_
Wix combines visual site editing, extensive templates, an app marketplace and native business tools. Its forms support conditional rules, its automations support formulas, and its analytics include commerce funnels. Custom calculators can use apps, code or AI-generated widgets.
ConvertSite builds interactive sites and pages around the complete customer flow. Calculators, configurators and quote journeys connect native inputs, formulas, conditions and actions that your team edits visually, with native analytics, funnels and A/B testing.
In short_
Outgrow is a content marketing platform built for lead generation campaigns: quizzes, assessments, ROI calculators that attract and capture contacts.
ConvertSite is built for businesses that need to qualify buyers, show real-time pricing, and close sales without a sales call.
If you sell something with variable pricing or complex configuration, ConvertSite is purpose-built for that. If you're running content campaigns and need branded quiz funnels at scale, Outgrow has the depth.
The real purpose_
What each tool is actually built for
A broad website and business-tool platform
Wix offers visual site editing, an extensive industry-template library and an app marketplace with both Wix-made business solutions and third-party extensions. Native stores, bookings, forms, automations and analytics cover many everyday business requirements.
Wix Forms supports conditional field rules, while Wix Automations has a visual formula field for transforming data. Bespoke customer-facing calculators can use a calculator app, custom code or a generated widget; Wix’s Wixel product can generate interactive widgets with AI.
One native flow from customer inputs to an offer
Build an interactive site that asks the right questions, calculates a price and guides the visitor to the next step. ConvertSite connects pages, inputs, formulas, conditions and actions as native building blocks in a visual DIY builder.
Your team can update the offer and its business rules together, without separate calculator and form plugins. Use the native analytics suite, funnels and A/B testing to see where visitors drop off and improve the same journey.
The details_
Feature comparison
Loading table...
Breakdown_
Plans & pricing
ConvertSite
You build for free on the Free plan (all components, free AI building via MCP, no publishing).
Starter at $25/month unlocks publishing, analytics, and submission emails.
Builder at $50/month adds your own custom domain and Zapier webhook.
Business at $100/month adds full Zapier, HubSpot, and removes ConvertSite branding.
Wix
ConvertSite plan
Price
Key features
Free
$0/mo
250 AI credits, all components, build and test, no publishing
Starter
$25/mo
500 AI credits, publish live, submission emails, analytics, funnels
Builder
$50/mo
1,000 AI credits, custom domain, Zapier webhook, localisation, custom API
Business
$100/mo
2,500 AI credits, full Zapier, HubSpot, no ConvertSite branding
ConvertSite
Business plan — full features
$100
20% off annual. Free to build on any plan.
All tools: calculators, quote forms, quizzes
HubSpot + full Zapier integration
No ConvertSite branding
2,500 AI credits/month
No submission or lead caps
Documents add-on available (+$50/mo)
Wix
Business plan — full features
$39
What's missing_
The feature Wix does not have
Wix already provides native business tools, conditional forms and automation formulas. A formula that processes submitted data is a different workflow from managing a live calculator and its conditional customer journey.
For bespoke quoting, check how the chosen Wix app, widget or code exposes your pricing and branching rules.
ConvertSite puts connected inputs, live formulas, conditions and actions in one visual DIY builder. Your team can maintain the whole native quote flow, then use integrated analytics, funnels and A/B testing to improve it.
What a customer actually experiences
A visitor completes your pricing calculator, sees their quote on screen, then immediately receives a branded PDF proposal in their inbox: itemised, on-brand, and ready to share with their team. No manual follow-up. No "we'll send a quote within 24 hours." The sale moves faster because the buyer has everything they need the moment they finish the tool.
The right tool for the job_
Who should use each tool
The key difference_
Connected live pricing rules in one visual flow
With Wix...
With ConvertSite...
Examples of what you can build with ConvertSite
Everything you want to know_
Frequently asked questions
Use cases
