7 Interactive Advertising Examples (And How Convert_ Helps)

Sometimes, things happen and change how we interact with the world.

Jimi Hendrix and the electric guitar changed music in the ‘60s. And now, AI seems to have changed everything.

In the marketing space, I'd place interactive content into the revolutionary category. Because interactivity changed how we connect with content, such as ads.

Interactive ads are a powerful tool in digital marketing, as they engage users in unique ways that static ads can't.

Gamification, augmented reality (AR), virtual reality (VR), and other technologies create memorable experiences.

Using interactive ads can significantly boost engagement rates and brand awareness. Ultimately, they can help you maximize ROI.

Here are 7 interactive advertising examples to inspire you.

1. L’Oréal – See Yourself in Color

L’Oréal used an interactive mobile ad for its INOA hair color range. The ad allowed users to virtually try on different hair colors using their front camera.

This immersive interactive ad featured advanced hair detection technology and hair color filters. Users could interact with the ad and see how various shades would look on them.

The ad included the My Hair [iD] app, which offered a professional color diagnosis and personalized recommendations. Users could also select their favorite photos to download and share them with their contacts.

• Interactive ads are a highly engaging form of interactive content.

• They attract customers and raise brand awareness.

• This interactive ad reached millions of users.

2. PepsiCo - Build Real Connections

Pepsi’s campaign to “Build Real Connections” was a bit different from the norm. Generally, brands want to attract people to spend more time engaging on social media, etc.

But Pepsi went in the opposite direction for this campaign.

The company set out to break the record for The Most Accumulated Mobile Phone Offline Hours In A Month in The Malaysia Book of Records. And (spoiler alert) they achieved it.

Pepsi gamified participation for Malaysians to put their phones away. The aim was to build real connections away from devices.

And it worked.

• The campaign accumulated a total of 93,732 offline hours over the month.

• Pepsi partnered with NGOs Kechara Soup Kitchen Society and The Lost Food Project as part of the campaign.

• The collaboration provided meal care packs to sustain families for up to six weeks each.

Pepsi generated a ton of engagement and attention with this campaign.

3. HubSpot - Good Boss Energy

HubSpot launched an interactive ad campaign on TikTok to spread brand awareness. The company encouraged users to share their views and experiences of good leadership.

Good Boss Energy framed the campaign around “compassionate leadership.” HubSpot prompted viewers to share tips and experiences about good leadership using the hashtag #GoodBossEnergy.

• Spreading awareness was the primary goal of this campaign.

• HubSpot enlisted influencers to help them achieve it.

• The strategy worked, with the campaign generating over 30 million views on TikTok.

4. Lee Cooper - Life is Out There

Lee Cooper’s Life is Out There campaign invited users to engage with an interactive mobile experience. The company collaborated with mCanvas on the campaign.

Once a user landed on the ad and tapped, it expanded to full-screen on their device.

Motion sensor technology made the ad interactive. Users encountered a crossroads when the ad detected motion.

• The crossroads offered four options. Users could step to the left, right, forward, or backward.

• Each option brought them to a different location (beach, lake, woods, or mountains).

• Users then saw a panoramic view of the chosen location. They could interact more by swiping to explore.

• A CTA on this page sent viewers to a product landing page.

According to mCanvas, the ad generated over six million views. And users interacted with the ad for an average of 11 seconds.

5. Reebok - Are You Fast Enough?

The Reebok “Are You Fast Enough?” campaign encouraged users to interact physically. In Sweden, the company set up an interactive ad campaign outside a store.

• The campaign used a shoe display with a twist. A speed camera worked in combination with the display.

• Reebok invited users to run past the display, and the speed camera clocked their top speed.

• Whoever ran past the billboard the fastest won a free pair of Reebok shoes.

That’s a unique way to promote your brand and to get people involved.

6. BMO Harris Bank - Mobile Ads

Interactive ads don’t need to be elaborate campaigns with speed cameras and motion sensors. Keeping it simple can work wonders as well.

BMO Harris Bank did this with one of its mobile ads. They used a simple interactive lead-generation form to capture attention.

• The form gave users searching for car loans several options.

• Users chose an option, filled in their details, and got personalized recommendations.

• BMO Harris Bank offered potential customers valuable information in return for qualified leads.

You can also do the same with interactive:

• Product configurators

• Calculators

• Quizzes

• Surveys

• Tests

Convert makes it easy to create interactive content, helping you increase leads and boost conversions.

We make creating interactive content more accessible. Because not all businesses can afford to run elaborate interactive ad campaigns.

7. Coors Banquet - Seek the Banquets Contest

The last example from Coors Banquet is pretty ingenious. I hope whoever came up with this idea got a bonus or a promotion.

Have you heard of the Netflix series Cobra Kai? It’s a spinoff series of the classic movie The Karate Kid (I loved that movie growing up).

Coors Banquet beer, from Molson Coors, is mentioned throughout the series. It’s a favorite go-to beer for some of the characters.

The company didn’t collaborate with Netflix or pay for any ad placements. This just happened organically.

But because it wasn’t an official collaboration, Molson Coors couldn’t legally mention Cobra Kai in advertising.

The ingenious part comes in now. Because the company alluded to Cobra Kai in advertising without explicitly mentioning the show.

• Molson Coors launched the “Seek the Banquets Contest” to coincide with the season four launch of Cobra Kia.

• The campaign used a similar design to the series, allowing viewers to make the connection themselves.

• Participants had to guess the number of times Coors Banquet would appear in the show, with the winner getting a “dojo-load of beer.”

The campaign generated over 100 million social media impressions.

How Convert_ Helps You Create Content for Interactive Ads

Convert_ is a powerful no-code tool that helps you build and customize interactive content. You can create calculators, product configurators, quizzes, surveys, and tests to:

• Spread brand awareness

• Increase engagement

• Build an audience

• Strengthen relationships

• Drive more sales

• Retain customer loyalty

For instance, you can set up a calculator with your ads and let potential customers interact with your offerings. They can get instant quotes for services or learn more about your products.

Explaining the benefits with a calculator is an engaging way to help customers make informed buying decisions. When you combine this with instant quotes, you refine the sales process and increase conversions.

Convert_ makes creating interactive content straightforward and offers other advantages:

• Most powerful calculations on the market

• Unlimited users for any payment plan

• Embeds into any website

• Excellent integrations

• Highly customizable

• Easy to use

• Free plan

Our software does all the heavy lifting for you. Benefit from a user-friendly, drag-and-drop builder for creating powerful interactive content - without coding skills.

Conclusion

Some of these interactive advertising examples are complex campaigns. Others are simpler, like BMO Harris Bank’s interactive form.

You may not have a massive budget for elaborate interactive ad campaigns. And you don’t need one.

You can create successful interactive ads with content made from affordable interactive content platforms like Convert_.

Interactive content like this helps you spread awareness, educate your audience, increase engagement, generate more leads, and boost conversions.

Convert_ lets you run interactive ads on a tighter budget. You don’t need to know code, and you don’t have to pay expensive coders.

Sign up for the free forever plan, choose a template, and start creating interactive content today.