Users get various sales and marketing solutions with Instapage. The company breaks these down by channels and use cases.
Channels
Search Ads
Users can create matching landing pages for each ad. They can send visitors to unique pages that match the ad content.
Instapage claims its customers experience an average conversion rate of 16%. Google Ads have an average conversion rate of less than 4% across industries.
Social Ads
With Instapage, users can send people who click on social ads to personalized landing pages. Landing pages convert customers at a higher rate than a homepage or service page.
So sending people to relevant landing pages helps increase conversions. And users can A/B test these pages to optimize conversions.
Display Ads
Users can create unique landing pages for every display ad or group. Building a landing page to match ad messaging often increases advertising ROI.
Use Cases
Lead Generation
Instapage makes it easier for users to generate leads. They can create personalized landing pages for each ad campaign.
Aligning the messaging of pre-click and post-click stages resonates more with people. That increases the chances of capturing high-quality leads.
Retargeting
Users can easily create relevant landing pages for retargeting campaigns. They can do this at scale if necessary, saving time.
Retargeting is a proven way to increase conversions. A matching landing page for campaigns can help boost conversions further.
E-commerce
Landing pages convert at higher rates than product pages. Users can simplify these pages with Instapage and create them quickly.