Launch a New Service Page

A new service can launch through a focused ConvertSite landing page while the existing website continues operating. An illustrative move-out cleaning example shows how to adapt the offer, service scope, questions, estimate, and request together using a complete template. Review suitable requests and bookings, then use the evidence to improve the service and decide how it fits the wider website.

What you'll learn

How to give one new service a focused launch page
How to adapt the offer, proof, questions, and result together
What to review before expanding the service or changing the wider website

You want to offer a new service. Your website was built around the work you already do, and a full redesign feels like a large job before you know how customers will respond.

Give the new service a focused page with enough information for someone to assess it, get an estimate, and take the next step.

Define the offer you want to learn about

Consider a cleaning company adding move-out cleaning. This is an illustrative launch plan, not a customer case study.

Before choosing a design, decide which properties you can serve, what the clean includes, and what needs a separate quote. Set the area and the booking conditions your team can support.

The page should make that particular offer understandable. A visitor preparing to move needs to know about cupboards, appliances, access, and timing. A general description of your regular cleaning service leaves those questions open.

Start with the whole page

The Home Cleaning Quote Calculator template includes a landing page with service scope, questions, an estimated price range, and a quote-request step.

For this launch, adapt those parts together. Explain the move-out service at the top. Make the room-by-room scope match the work you will deliver. Use relevant, verified proof and your own images.

Change the questions around the service. A one-time move-out clean may not need a recurring-frequency choice. It may need a question about whether the property will be empty. Your team decides which answers affect the estimate and which require a review.

Keep the result consistent with that offer. If the preferred date needs confirmation, the button should request the clean rather than imply a confirmed booking.

Give the launch a clear place to send visitors

ConvertSite can publish a complete landing page, so the new offer can have its own destination while your existing website continues serving current customers. Link to it from the relevant service navigation or campaign.

An ad about move-out cleaning should arrive at that offer. Check the promise from the ad through to the estimate and confirmation message.

Replace the template's sample rates, policies, proof, and contact destinations. Send a test request and check that your team receives the property details and scope the visitor saw.

Use the first requests to improve the offer

Record where visitors come from and whether they reach the estimate and submit a request. Then review what happens in the business: can you serve the property, is the requested work clear, and does the request become a booking?

Read the questions people still ask. Repeated requests for carpet cleaning might suggest an unclear exclusion or an additional service worth investigating. They do not establish demand for a profitable new offer on their own.

Keep the page editable while you learn. Change the explanation or rules when you have a reason, and record what changed so you can interpret later results.

The cleaning-business page provides more context for connecting quotes and bookings. If the offer is difficult to turn into a working page, discuss the scope with the concierge team.

A separate launch page gives you somewhere concrete to improve the new service before deciding how it belongs in the wider website.